Bottles, cans, cartons and multipacks

Drinks packaging, brand and graphic design

Brand identities and packaging systems for drinks that need instant recognition, clear flavour navigation and real-world production awareness.

Discuss a project View all work
Experience
20+ years
Based
United Kingdom
Availability
Remote worldwide

Drinks category expertise

Make the product unmistakable at a glance.

Drinks packaging is seen at speed—in a chiller, on a shelf, behind a bar and as a small e-commerce image. The brand, product name, flavour and key information need a deliberate reading order.

YNOT TONY develops distinctive visual systems that can extend across cans, labels, bottles, cartons and multipacks without losing recognition.

Selected case studies

Drinks packaging and label design case studies.

View all drinks projects

Connected expertise

Specialist services for the format.

UK based, internationally available

Senior drinks design direction, wherever the team is based.

The process supports remote founders, marketing teams and manufacturers through structured presentations, clear feedback stages and direct communication with Tony Musso.

YNOT TONY is a UK-based packaging, brand and graphic designer with more than 20 years of experience, available for remote projects across the UK, Europe, the USA, Australia and worldwide.

Useful answers

Drinks packaging design questions.

What does a drinks packaging designer do?

A drinks packaging designer creates the visual and information system for bottles, cans, cartons, labels and multipacks. That can include brand identity, product naming hierarchy, flavour navigation, pack graphics and artwork prepared around the supplied format and printer specification.

Can YNOT TONY create a new drinks brand as well as the packaging?

Yes. A project can begin with positioning and identity, then carry the brand into bottle labels, cans, cartons, multipacks and launch imagery. It can also begin with an established identity that needs a stronger packaging system.

Does YNOT TONY work on alcoholic and non-alcoholic drinks?

Yes. Relevant experience can be applied to soft drinks, water, juice, functional beverages, energy drinks, beer, wine, spirits and ready-to-drink products. Final product information and market-specific legal copy must be supplied and approved by the brand or its appointed specialist.

Can an existing beverage range be rebranded or refreshed?

Yes. The work can preserve valuable recognition while improving shelf presence, clarity and consistency. A refresh may cover one hero product, a complete range or a staged transition across flavours and pack formats.

How are multiple flavours organised across a drinks range?

A master architecture separates brand constants from controlled variables such as flavour, strength, functional benefit, size and format. This keeps the range recognisable while helping customers distinguish individual products quickly.

Can YNOT TONY work remotely with drinks brands in the USA, Australia or Europe?

Yes. YNOT TONY is UK based and works remotely with clients in the USA, Australia, Europe and worldwide. Presentations, feedback and artwork handover can be handled online, with supplier information incorporated into the design process.

What should a drinks brand provide before design begins?

Useful inputs include the product and audience, format, dimensions or dieline, filling and storage conditions, range plan, approved product copy, target markets, supplier details and launch timing. Material and performance decisions remain subject to supplier testing and approval.

Planning a new product or rebrand?

Build a drinks range with a stronger point of view.

Share the product, market, pack format, flavours, supplier status and target launch. The right scope may combine brand strategy, identity, packaging design, range rollout and artwork.

Request a packaging design quote