Colita Coffee - Stand Up Pouch Design

To create a standout packaging design for Colita Coffee, I began with in-depth research into the coffee market and the target audience. Understanding the competition and consumer preferences helped shape the design direction. Key considerations included the client’s commitment to ethical trading practices and sourcing the highest quality coffee beans from Colombia.

The design process involved exploring various concepts and color palettes to find the perfect fit for Colita Coffee. The final packaging design features playful illustrations of people hand-picking coffee beans, effectively conveying Colita Coffee's dedication to ethical trading and traceability. The design is vibrant and engaging, with bold typography that catches the eye and communicates the brand's slogan, "Awaken your senses."

The result of the packaging design project was an educational and visually appealing label that clearly communicates the quality of Colita Coffee’s beans and their commitment to ethical trading. The fun illustrations draw customers in, while the bold typography and clean design make it easy to understand the product and the company's values.

In conclusion, the Colita Coffee packaging design project was a success. The final design effectively conveys the brand's commitment to ethical trading and high-quality coffee. The combination of research, concept development, design refinement, and client collaboration was crucial to the project's success. The resulting packaging design is engaging, educational, and sure to attract and delight customers.