Tony Musso · Ynot Tony Design Studio

The designer you brief is the designer doing the work.

I’m Tony Musso, an independent packaging, brand and 3D designer based in London, working directly with founders and brand teams worldwide.

See selected work Explore services
Working model
Freelance
and direct
Based
London, UK
Working worldwide
Focus
Packaging,
branding & 3D
Tony Musso, independent packaging, brand and 3D designer at Ynot Tony Design Studio
Tony Musso Designer / creative partner

Selected work

Proof before explanation.

Before a long studio story, see the standard of the work and the breadth of projects I can lead — from strategy and packaging through to launch imagery.

Front-facing Apero Uno aperitivo bottle and glass in a red architectural setting
Drinks packaging · identity · launch Apero Uno

Agency thinking. One direct line.

You brief the person doing the thinking, designing and resolving the work. It keeps the creative idea, commercial reality and production detail connected.

How the work moves

Capabilities

What the studio can solve.

A focused offer, shaped around the actual brief. Clear enough to scan quickly and specific enough to establish the right starting point.

01 / Packaging systems Packaging design Distinctive concepts, front-of-pack hierarchy and connected range systems developed around the real format. 02 / Brand foundations Brand identity Positioning, visual language and identity systems that give a product a clear, ownable world. 03 / Before manufacture 3D launch visuals Product renders, packshots and campaign-ready scenes for presentations, ecommerce and launch. 04 / Production Final artwork Approved design translated onto confirmed dielines with practical files and a clear supplier handoff.

More selected work

Products with presence.

Food · beauty · wellness
Front-facing Choc Mode protein truffle pouch range Food packaging Choc Mode Front-facing Cannabark hemp oil packaging range Wellness packaging Cannabark Front-facing Solara bovine collagen supplement pouch Supplement packaging Solara See more selected work.

A clear working rhythm

Enough structure to keep momentum. Enough room to find the right answer.

Every project is different, but a visible route through the work makes decisions easier and keeps creative ambition aligned with launch reality.

  1. 01

    Define

    Clarify the product, audience, category, commercial objective, format and known production inputs.

  2. 02

    Direct

    Build a focused creative direction with a clear point of view and credible range potential.

  3. 03

    Develop

    Resolve the chosen route across the format, hierarchy, variants and launch needs.

  4. 04

    Deliver

    Prepare agreed files, document the handoff and support questions through supplier preflight.

Straight answers

The practical questions, answered early.

The useful information a client should not need to hunt for.

Where are you based?

The studio is based in London, UK.

Do you work with clients overseas?

Yes. Projects are led directly with founders and brand teams in the UK and internationally.

Who will I work with?

You work directly with Tony from the first conversation through creative direction and final artwork.

Can you work with my printer or manufacturer?

Yes. Confirmed technical requirements can be built into the design and handoff from the start.

Can we begin before the product is manufactured?

Yes. 3D renders can create credible presentation, ecommerce and launch imagery ahead of production.

Direct senior attention

One direct line from the first question to final artwork.

  • Senior attention stays on the work.
  • Projects can run in the UK or worldwide.
  • Specialists join only where the brief needs them.
  • The real pack stays part of the creative conversation.
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