Case study / Food & Drink

AFRIMALT Malt Drink Can Redesign

Packaging Redesign, 500 ml Can Artwork, Print-Ready Packaging, 3D Product Rendering, Campaign Art Direction for Afrimalt UK Limited, created in United Kingdom.

Category: Food & Drink
Scope: Packaging Redesign, 500 ml Can Artwork, Print-Ready Packaging, 3D Product Rendering, Campaign Art Direction
Focus: Malt drink can redesign

Ice-cold redesigned AFRIMALT 500 ml malt drink can with condensation, clear ice cubes and a dark caramel malt splash

Project overview

A clear idea, brought to life with purpose.

About the project

Malt drink can redesign for AFRIMALT retains the lions, star and red-and-gold identity while improving hierarchy across print-ready 500 ml artwork and renders.

The design response

The redesign retains AFRIMALT’s lions, central star and red-and-gold character, then strengthens them through a radial construction, brighter colour and a clearer wordmark. Category, brand, product and serving information now follow a deliberate reading order.

The complete print master organises multilingual ingredients, nutrition, contact details, barcode, QR code and recycling symbols around the reverse. Accurate renders and cold-refreshment campaign images show the can consistently across practical packshots, retailer presentations and expressive advertising.

Hand-drawn AFRIMALT 500 ml malt drink can redesign process showing old and new can studies, retained lions and star, radial construction and back-panel zones

Before and after comparison of the original burgundy AFRIMALT can and the redesigned vivid-red 500 ml malt drink can

Design priorities

Built to stand out. Structured to stay clear.

01
Distinctive identity

Build a recognisable visual idea that gives the project its own clear point of view.
02
Clear communication

Organise the message so the audience can understand the product quickly and confidently.
03
Designed for context

Create a flexible system that stays coherent wherever the brand needs to appear.

Extreme close-up of the AFRIMALT red aluminium can showing condensation, gold lions, central star and radial print detail

Creative direction

A distinctive idea designed to work everywhere.

The redesign keeps the product’s memory while removing the limits of the previous hierarchy.

The lions and star are tightened into a compact focal point rather than discarded. A cleaner white wordmark and brighter metallic red improve recognition, while fine dark-red lines radiate from the central mark to create movement across the tall 500 ml can.

NON ALCOHOLIC establishes the category, followed by the crest, AFRIMALT name and MALT DRINK description. Serving guidance and volume complete the front panel, while production-heavy content is contained around the reverse without disturbing the expressive face of the pack.

Clear ice, water droplets, silver aluminium and dark caramel malt extend the red-and-gold identity into a sensory campaign world. Contemporary adult social settings add warmth while keeping the can central.

Overhead commercial composition of wet AFRIMALT malt drink cans packed through clear ice with restrained barley details

Featured scope

The work behind the project.

CLIENT PROJECT
BEVERAGE PACKAGING
CAN REDESIGN
3D VISUALS

Created for Afrimalt UK Limited in United Kingdom. Designed by Tony Musso.

Dynamic AFRIMALT 500 ml can surrounded by frozen caramel malt splash, ice cubes and red-gold campaign lighting

Stylish Black adult woman holding a cold AFRIMALT malt drink can at a vibrant golden-hour rooftop gathering

Three Black adults sharing unopened AFRIMALT non-alcoholic malt drink cans around an ice bucket at a colourful rooftop gathering

Project questions

Frequently asked questions

Practical details about AFRIMALT Malt Drink Can Redesign, the design scope and working with YNOT TONY on a related project.

What is the AFRIMALT Malt Drink Can Redesign case study?

The AFRIMALT Malt Drink Can Redesign case study presents Packaging Redesign, 500 ml Can Artwork, Print-Ready Packaging, 3D Product Rendering, Campaign Art Direction created for Afrimalt UK Limited in United Kingdom. It records the project scope, creative direction and selected visual outcomes.

What type of design project was created for Afrimalt UK Limited?

AFRIMALT Malt Drink Can Redesign is recorded as a CLIENT PROJECT | BEVERAGE PACKAGING | CAN REDESIGN | 3D VISUALS project. The documented scope is Packaging Redesign, 500 ml Can Artwork, Print-Ready Packaging, 3D Product Rendering, Campaign Art Direction, brought together as a clear and coherent design system.

Who designed AFRIMALT Malt Drink Can Redesign?

AFRIMALT Malt Drink Can Redesign credits Tony Musso as the designer. The work is presented by YNOT TONY, a UK-based packaging, brand and graphic design studio led by Tony Musso.

Which design services were included in AFRIMALT Malt Drink Can Redesign?

The recorded services for AFRIMALT Malt Drink Can Redesign are Packaging Redesign, 500 ml Can Artwork, Print-Ready Packaging, 3D Product Rendering, Campaign Art Direction. The case study shows how these elements work together to create one recognisable visual direction.

Can YNOT TONY create a similar drinks design project remotely?

Yes. YNOT TONY is a UK-based packaging, brand and graphic designer with more than 20 years of experience, available for remote projects across the UK, Europe, the USA, Australia and worldwide. A brief can begin with the product, audience, format, SKU count, timing and production requirements.

Where was the AFRIMALT Malt Drink Can Redesign client based?

The location recorded for AFRIMALT Malt Drink Can Redesign is United Kingdom. YNOT TONY also works remotely with clients in the UK and internationally.

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