Product Render Colour Approval: What a Screen Can and Cannot Prove
Approve product-render colours with agreed references while keeping screen imagery separate from print proofing.
Packaging design journal
Packaging Design Journal
Expert guidance on packaging design, branding, 3D product rendering and launching distinctive food, beauty and wellness products.
White-Background Product Renders: Choosing Contact Shadows
Choose product-render contact shadows that ground the pack and work with the intended white-background layout.
Pouch 3D Rendering: Folds, Fill Level and Believable Shape
Make pouch renders believable by briefing the actual fill, seams, gussets and graphic placement.
Cosmetic Texture Renders: Briefing Creams, Gels and Liquids
Brief cosmetic cream, gel and liquid visuals using representative product references and clear depiction limits.
Metallic Packaging Renders: Foil, Brushed Metal and Printed Effects
Describe metallic packaging accurately so rendered foil, brushed metal and printed effects do not become interchangeable.
Glass Bottle Rendering: Thickness, Liquid and Reflections
Brief glass bottle renders with accurate shape, wall thickness, liquid appearance and reflection references.
