Case study / Alcohol

Twiss Up Ready-to-Drink Cocktail Packaging

Brand Identity, Ready-to-Drink Cocktail Can Packaging, Three-SKU Range, 3D Product Visualisation, Campaign Art Direction for Twiss Up.

Category: Alcohol
Scope: Brand Identity, Ready-to-Drink Cocktail Can Packaging, Three-SKU Range, 3D Product Visualisation, Campaign Art Direction
Focus: Ready-to-drink cocktail packaging

Twiss Up Ready-to-Drink Cocktail Packaging

Project overview

A clear idea, brought to life with purpose.

About the project

Ready-to-drink cocktail packaging for Twiss Up uses fruit illustration and colour coding to unite Lippy Lemon, Cheeky Cherry and Punchy Passion in one range.

The design response

The ready-to-drink cocktail packaging uses a white shared canvas, expressive ingredient illustrations and flavour-led colour coding. A central label gives the logo, product name, spirit pairing and 7% ABV a consistent reading order across all three cans. Lippy Lemon, Cheeky Cherry and Punchy Passion retain individual voices while belonging to one range. Cocktail serves, chilled packshots, ingredient compositions and sociable lifestyle imagery extend the same colours and ingredients into retail, hospitality, e-commerce and social communication.

Design priorities

Built to stand out. Structured to stay clear.

01
Distinctive identity

Build a recognisable visual idea that gives the project its own clear point of view.
02
Clear communication

Organise the message so the audience can understand the product quickly and confidently.
03
Designed for context

Create a flexible system that stays coherent wherever the brand needs to appear.

Creative direction

A distinctive idea designed to work everywhere.

The unusual two-spirit recipes are translated into a range that is quick to understand.

White creates a premium shared canvas, while illustrated fruit, energetic colour and playful names distinguish the flavours. Lippy Lemon uses green and yellow, Cheeky Cherry introduces rich red, and Punchy Passion combines orange and purple around the repeatable central label.

Clear hierarchy explains each pairing: vodka and rum for Lippy Lemon, cognac and rum for Cheeky Cherry, and tequila and rum for Punchy Passion. The ‘Find Your Magic’ line adds a flexible brand asset beyond the product names.

Individual serves, chilled range shots, overhead ingredient compositions and social settings carry the flavour story into campaign imagery without simply repeating the information already printed on the cans.

Featured scope

The work behind the project.

CLIENT PROJECT
COCKTAIL PACKAGING
CAN DESIGN
3D VISUALS
CAMPAIGN

Created for Twiss Up. Designed by Tony Musso.

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