Case study / Wellness

Pulse Bean

Brand Identity, Coffee Supplement Packaging Design, Flexible Pouch Artwork, 3D Product Visualisation, Campaign Art Direction for Pulse Bean, created in London, UK.

Category
Wellness
Scope
Brand Identity, Coffee Supplement Packaging Design, Flexible Pouch Artwork, 3D Product Visualisation, Campaign Art Direction
Focus
Coffee Creatine
Pulse Bean Coffee Creatine Packaging Design

Project overview

A clear idea, brought to life with purpose.

01

About the project

Pulse Bean coffee creatine packaging design by UK packaging designer Tony Musso, combining a bold black wordmark, copper coffee cues and a clean matte-white resealable pouch for a performance-led functional nutrition brand.

02

The design response

THE RESPONSE The visual system is built on black-and-white clarity, with copper introducing the warmth of roasted coffee. A bold stacked Pulse Bean wordmark creates momentum while the copper brush mark brings human texture and energy. Beneath it, a disciplined three-column grid gives boost focus, support recovery and build strength equal prominence. PACKAGING AND CAMPAIGN The matte-white resealable pouch was treated as a clean editorial surface. Product category, brand and benefits follow a decisive reading order, while the 300 g...

Pulse Bean
Pulse Bean

Design priorities

Built to stand out. Structured to stay clear.

  1. 01

    Distinctive identity

    Build a recognisable visual idea that gives the project its own clear point of view.

  2. 02

    Clear communication

    Organise the message so the audience can understand the product quickly and confidently.

  3. 03

    Designed for context

    Create a flexible system that stays coherent wherever the brand needs to appear.

Pulse Bean
Pulse Bean

Creative direction

A distinctive idea designed to work everywhere.

THE BRIEF

Pulse Bean needed to make coffee and creatine feel like one credible daily ritual. The brief was to create a contemporary brand identity and flexible pouch that communicated focus, recovery and strength quickly, while avoiding the familiar visual clichés of aggressive sports nutrition and nostalgic artisan coffee.

THE CHALLENGE

The pack had to bridge premium coffee culture and functional performance without becoming confusing, clinical or gym-led. It also needed a clear information hierarchy for e-commerce, retail and social content, with enough structure to support future flavours and functional variants.

Pulse Bean

Featured scope

The work behind the project.

  • BRANDING
  • PACKAGING
  • 3D
  • RENDERING
  • CAMPAIGN

Created for Pulse Bean in London, UK. Designed by Tony Musso.

Pulse Bean

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