Case study / Food & Drink

New North Oat Milk Tetra Pak Packaging Design

Packaging Design, Flavour Range Architecture, Tetra Pak Carton Design, Product Visualisation, 3D Rendering for New North.

Category
Food & Drink
Scope
Packaging Design, Flavour Range Architecture, Tetra Pak Carton Design, Product Visualisation, 3D Rendering
Focus
Oat milk packaging design
New North Oat Milk Tetra Pak Packaging Design

01

Project overview

A clear idea, brought to life with purpose.

02

About the project

Oat milk Tetra Pak packaging for New North by Tony Musso, extending the brand into Salted Caramel and Pistachio with a cohesive flavour system.

03

The design response

New North approached me after establishing its standard oat milk and preparing to expand into a new flavoured range. The packaging brief was to create Salted Caramel and Pistachio variants that felt exciting and distinctive, while retaining enough of the original product's visual equity for customers to recognise the brand immediately. The design develops a clear range architecture for the tall Tetra Pak carton. The New North wordmark and radiating line device sit high on the pack, creating a consistent...

New North Oat Milk Tetra Pak Packaging Design
New North Oat Milk Tetra Pak Packaging Design

Design priorities

Built to stand out. Structured to stay clear.

  1. 01

    Distinctive identity

    Build a recognisable visual idea that gives the project its own clear point of view.

  2. 02

    Clear communication

    Organise the message so the audience can understand the product quickly and confidently.

  3. 03

    Designed for context

    Create a flexible system that stays coherent wherever the brand needs to appear.

New North Oat Milk Tetra Pak Packaging Design
New North Oat Milk Tetra Pak Packaging Design

Creative direction

A distinctive idea designed to work everywhere.

New North needed an oat milk packaging system that could introduce new flavours without losing the clean, contemporary character of its established product. The range architecture retains the generous white space, central wordmark and bold OAT typography, then uses expressive liquid splashes and ingredient cues to distinguish each recipe.

Soft oat tones support the Unsweetened carton, warm caramel creates an indulgent Salted Caramel variant, and fresh pistachio green gives the nut-flavoured product immediate recognition while keeping all three packs unmistakably New North.

New North Oat Milk Tetra Pak Packaging Design

Featured scope

The work behind the project.

  • CLIENT PROJECT
  • OAT MILK PACKAGING
  • TETRA PAK DESIGN
  • 3D VISUALS

Created for New North. Designed by Tony Musso.

Planning a food & drink design project?

Let’s make the next one unmistakable.

Launching a plant-based drink or extending an existing range? Let’s create packaging that keeps the brand recognisable while giving every flavour a clear identity.

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