New North Oat Milk Tetra Pak Packaging Design

New North approached me after establishing its standard oat milk and preparing to expand into a new flavoured range. The packaging brief was to create Salted Caramel and Pistachio variants that felt exciting and distinctive, while retaining enough of the original product's visual equity for customers to recognise the brand immediately.

The design develops a clear range architecture for the tall Tetra Pak carton. The New North wordmark and radiating line device sit high on the pack, creating a consistent brand signature with strong shelf visibility. Large OAT typography anchors the centre, so the product category remains unmistakable even as each flavour introduces its own personality.

Fluid oat-milk splashes wrap around the cartons and create energy across the range. The Unsweetened design uses natural cream and oat tones to communicate simplicity. Salted Caramel introduces warm golden-brown colour and caramel pieces for a richer, more indulgent expression. Pistachio uses a fresh green-tinted splash with illustrated nuts, giving the flavour an immediate visual cue without disrupting the overall system.

Product descriptors, flavour names and the frothable message are organised into a consistent hierarchy near the lower section of each pack. This gives shoppers a quick route from brand to product type to flavour, while maintaining the restrained, premium appearance of the original oat milk.

The final packaging system gives New North a flexible foundation for future plant-based drink extensions. Each carton works as an individual product, but the repeated composition, typography and splash language make the three variants feel like one confident family. Realistic product visualisation helped review the range together and demonstrate how the designs would perform across retail, e-commerce and launch communications.