Case study / Pet Care

TANGERINE Cat Treat Packaging Design

Cat Treat Packaging Design, Brand Visual Direction, Carton Design, Snack Wrapper Design, Character Illustration, Colour Palette for TANGERINE, created in Australia.

Category: Pet Care
Scope: Cat Treat Packaging Design, Brand Visual Direction, Carton Design, Snack Wrapper Design, Character Illustration, Colour Palette
Focus: Cat treat packaging design

A fluffy orange cat sits beside a bright orange TANGERINE cat treat box and a wrapped treat stick on a pink pedestal against a vivid orange and blue studio background.

Project overview

A clear idea, brought to life with purpose.

About the project

Built to be noticed

TANGERINE is an Australian cat-treat brand with a brief to look unlike the expected. The packaging needed to feel colourful, playful and instantly memorable, with enough visual confidence to jump out on shelf.

The launch presentation brings together an outer carton for 12 daily snack packs and individual Chicken Crunch wrappers. Both formats needed to share one unmistakable identity while keeping the brand, flavour and pack information easy to find.

The design challenge

The challenge was to balance maximal personality with clear product communication. The brand had to command attention across a large carton and a much smaller wrapper without losing its character or becoming difficult to navigate.

Every format therefore needed the same strong memory cues: the TANGERINE name, an expressive ginger cat and a colour palette built around vivid orange, hot pink, blue and black.

The design response

One identity across carton and wrapper

The TANGERINE wordmark, illustrated cat and colour-block system remain consistent across both formats. The carton carries the fuller product proposition and 12-pack message, while each wrapper reduces the same idea to the brand, flavour and character.

This creates a connected presentation whether the product is seen as a complete retail carton or as a single Chicken Crunch treat.

Playful without becoming unclear

The finished direction embraces colour and personality, but the reading order remains deliberate: TANGERINE first, Chicken Crunch next, followed by pack details and supporting copy.

Together, the typography, character and palette answer the brief for cat-treat packaging that feels different, lively and memorable across the shelf, individual wrappers and campaign imagery.

Tangerine cat treat packaging design featuring a bright orange carton with an illustrated cat on a pink background

Tangerine cat treat boxes displayed with a ginger cat in a colourful blue and pink studio scene

Design priorities

Built to stand out. Structured to stay clear.

01
Distinctive identity

Build a recognisable visual idea that gives the project its own clear point of view.
02
Clear communication

Organise the message so the audience can understand the product quickly and confidently.
03
Designed for context

Create a flexible system that stays coherent wherever the brand needs to appear.

Tangerine Chicken Crunch cat treat sachet packaging arranged on a vivid pink and blue background

Creative direction

A distinctive idea designed to work everywhere.

One bold character at the heart of the brand

An illustrated ginger cat becomes the central character across the carton and wrappers. Its colour connects directly to the TANGERINE name, turning the brand, character and dominant hue into one simple visual idea.

An oversized condensed wordmark pushes the name across the pack with a direct graphic voice. Chicken Crunch sits within a clear blue panel, allowing the flavour to remain easy to identify beside the expressive brand assets.

Colour with controlled chaos

Bright orange leads the system, joined by hot pink, electric blue and black. Starbursts, dots, angled forms and blunt colour blocks create playful energy while the information hierarchy keeps the product, flavour and pack count organised.

The imagery carries the same direction into saturated pink-and-blue sets, strong shadows, stacked cartons and a cat paw reaching towards the individual treats.

Featured scope

The work behind the project.

CLIENT PROJECT
PET FOOD
CAT TREATS
CARTON
SNACK WRAPPERS

Created for TANGERINE in Australia. Designed by Tony Musso.

Project questions

Frequently asked questions

Practical details about TANGERINE Cat Treat Packaging Design, the design scope and working with YNOT TONY on a related project.

What is the TANGERINE Cat Treat Packaging Design case study?

The TANGERINE Cat Treat Packaging Design case study presents Cat Treat Packaging Design, Brand Visual Direction, Carton Design, Snack Wrapper Design, Character Illustration, Colour Palette created for TANGERINE in Australia. It records the project scope, creative direction and selected visual outcomes.

What type of design project was created for TANGERINE?

TANGERINE Cat Treat Packaging Design is recorded as a CLIENT PROJECT | PET FOOD | CAT TREATS | CARTON | SNACK WRAPPERS project. The documented scope is Cat Treat Packaging Design, Brand Visual Direction, Carton Design, Snack Wrapper Design, Character Illustration, Colour Palette, brought together as a clear and coherent design system.

Who designed TANGERINE Cat Treat Packaging Design?

TANGERINE Cat Treat Packaging Design credits Tony Musso as the designer. The work is presented by YNOT TONY, a UK-based packaging, brand and graphic design studio led by Tony Musso.

Which design services were included in TANGERINE Cat Treat Packaging Design?

The recorded services for TANGERINE Cat Treat Packaging Design are Cat Treat Packaging Design, Brand Visual Direction, Carton Design, Snack Wrapper Design, Character Illustration, Colour Palette. The case study shows how these elements work together to create one recognisable visual direction.

Can YNOT TONY create a similar pet care design project remotely?

Yes. YNOT TONY is a UK-based packaging, brand and graphic designer with more than 20 years of experience, available for remote projects across the UK, Europe, the USA, Australia and worldwide. A brief can begin with the product, audience, format, SKU count, timing and production requirements.

Where was the TANGERINE Cat Treat Packaging Design client based?

The location recorded for TANGERINE Cat Treat Packaging Design is Australia. YNOT TONY also works remotely with clients in the UK and internationally.

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