Case study / Food

Snack Squad Multi-Flavour Snack Range Packaging Design

Brand Identity, Multi-SKU Packaging System, Carton Artwork, 3D Product Visuals for SNACK SQUAD, created in London, UK.

Category
Food
Scope
Brand Identity, Multi-SKU Packaging System, Carton Artwork, 3D Product Visuals
Focus
Snack range packaging design
Snack Squad Sea Salt, Sweet Chilli and Sour Cream and Onion cube boxes with matching snack pieces in front.

Project overview

A clear idea, brought to life with purpose.

01

About the project

The opportunity

SNACK SQUAD is a self-initiated multi-flavour snack range created to demonstrate how one identity can stay consistent across several SKUs while making each flavour quick to recognise. The concept responds to a common FMCG challenge: building a strong brand block without making a growing range repetitive or confusing.

The initial line-up covers Sea Salt, Sweet Chilli and Sour Cream & Onion in compact cartons. Each pack needed to feel like part of the same family from a distance, then reveal its own flavour personality at closer range.

Project scope

The work includes naming, identity, range architecture, flavour colour coding, front-panel hierarchy, character-led graphics and 3D range visualisation. The system is conceptual but built around the same questions used for a live launch: what stays fixed, what changes and what must shoppers understand first?

02

The design response

One brand, three clear choicesThe final range creates a strong family impression while preserving fast flavour navigation. Shared typography, borders and panel proportions build the brand block; changing colour, copy and ingredient motifs make each flavour recognisable without redesigning the pack from scratch.This modular approach is useful for founders and established brands alike because it supports efficient artwork rollout. Once the master grid is approved, new SKUs can be developed with fewer subjective decisions and more consistency across print, ecommerce...

Snack Squad multi-flavour packaging process showing cube carton structure, logo trials, flavour icons, dieline thinking and colour coding.
Snack Squad Sea Salt, Sweet Chilli and Sour Cream and Onion cube boxes with matching snack pieces in front.

Design priorities

Built to stand out. Structured to stay clear.

  1. 01

    Distinctive identity

    Build a recognisable visual idea that gives the project its own clear point of view.

  2. 02

    Clear communication

    Organise the message so the audience can understand the product quickly and confidently.

  3. 03

    Designed for context

    Create a flexible system that stays coherent wherever the brand needs to appear.

Three Snack Squad flavour boxes arranged in a retail-ready lineup with blue, red and green variant coding.
Overhead Snack Squad box packaging range showing Sea Salt, Sweet Chilli and Sour Cream and Onion colour blocks.

Creative direction

A distinctive idea designed to work everywhere.

A modular range with Italian editorial energy

The creative direction borrows the confidence of vintage European food graphics without copying a particular pack. Heavy display typography, double rules and tightly framed panels create a bold editorial rhythm. The name SNACK SQUAD provides a friendly umbrella that can stretch across different formats and flavours.

Primary colour fields distinguish each SKU: blue for Sea Salt, red for Sweet Chilli and green for Sour Cream & Onion. Cream and dark outlines remain constant, creating recognition even when the cartons are separated on shelf or shown as small ecommerce images.

Information hierarchy before decoration

Brand, snack type and flavour are given distinct zones, with simple ingredient symbols and expressive micro-copy providing the personality. The repeating structure makes future range extensions easier because the rules are clear before another colour or illustration is introduced.

Snack Squad multi-flavour packaging on geometric plinths with salt, chilli and onion ingredients identifying each variant.

Featured scope

The work behind the project.

  • SELF-INITIATED CONCEPT
  • BRANDING
  • PACKAGING
  • 3D VISUALS

Created for SNACK SQUAD in London, UK. Designed by Tony Musso.

Planning a food design project?

Let’s make the next one unmistakable.

Range design is not just choosing three colours. The hard part is deciding which visual rules belong to the brand and which belong to the flavour. SNACK SQUAD works because those roles are separated clearly, giving every SKU personality without sacrificing recognition.

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