Case study / Health & Wellness

Migraband Migraine Relief Headband Packaging

Brand Identity, Healthcare Product Packaging, Folding Carton Design, Information Hierarchy, 3D Product Visualisation for Migraband.

Category: Health & Wellness
Scope: Brand Identity, Healthcare Product Packaging, Folding Carton Design, Information Hierarchy, 3D Product Visualisation
Focus: Migraine relief headband packaging

Migraband Migraine Relief Headband Packaging

Project overview

A clear idea, brought to life with purpose.

About the project

Migraine relief headband packaging for Migraband uses a calm gradient and clear illustrations to explain the reusable hot-or-cold head wrap and gel pack.

The design response

The migraine relief headband packaging explains an unfamiliar product with empathy and clarity. A blue-to-green gradient, white serif wordmark and supporting typography give the folding carton a calm, reassuring character while keeping information legible. Fine-line illustrations show the wrap across the eyes or forehead, with small red focal points indicating pressure areas. Front, side and lower panels organise the drug-free support message, hot-or-cold use and included components, supported by realistic 3D visualisation.

Design priorities

Built to stand out. Structured to stay clear.

01
Distinctive identity

Build a recognisable visual idea that gives the project its own clear point of view.
02
Clear communication

Organise the message so the audience can understand the product quickly and confidently.
03
Designed for context

Create a flexible system that stays coherent wherever the brand needs to appear.

Creative direction

A distinctive idea designed to work everywhere.

The visual direction balances calm, empathy and practical explanation.

A continuous blue-to-green gradient wraps around the carton, suggesting cooling, gentle warmth and natural support. The white Migraband wordmark uses a soft serif style for a more personal tone, while supporting typography keeps product and usage information easy to read.

Fine-line illustrations demonstrate the two principal positions, across the eyes and around the forehead. Small red pressure points draw attention to intended areas of support, making the usage story understandable without turning the front panel into a dense instruction sheet.

The carton also lists the head wrap, reusable gel pack, freezer bag and storage pouch. Three-dimensional views confirm that the gradient, hierarchy and illustrations continue coherently across the front, side and top panels.

Featured scope

The work behind the project.

CLIENT PROJECT
HEALTHCARE PACKAGING
BOX DESIGN
3D VISUALS

Created for Migraband. Designed by Tony Musso.

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