Graded Green - CBD Brand Design

To design standout packaging for Graded Green, I first conducted thorough market research. This involved analyzing competitors and current design trends within the CBD and vape pen market. Understanding the prevailing styles and branding strategies helped shape the direction for Graded Green’s packaging.

I created mood boards that reflected the diverse flavors and types of products offered by Graded Green. These mood boards served as inspiration for the design process. I then sketched various design concepts, exploring a range of themes. The chosen design integrated modern-natural aesthetics with flavor elements, featuring vibrant, colorful illustrations of fruits, leaves, and patterns. This approach emphasized the natural and wholesome nature of Graded Green’s products.

Throughout the design process, I collaborated closely with the Graded Green team to ensure the packaging design aligned with the company's values and brand identity. The final designs were fun, modern, and sleek, setting Graded Green apart from its competitors. Each flavor was represented by a unique color scheme, making it easy for customers to identify their desired product quickly.

The result was a series of packaging designs that not only stood out on shelves but also communicated the quality and natural essence of Graded Green’s products. This project helped position Graded Green as a trusted and recognized brand in the CBD and vape pen industry.