Packaging design journal

Brand design strategy articles and guides

Practical thinking on positioning, naming, identity systems, packaging and creating a joined-up product launch.

05-08-2026

Minimalist Cosmetic Packaging: When Simple Works and When It Looks Empty

Minimalist Cosmetic Packaging explained for skincare, beauty, haircare and personal care founders that need modern cosmetic packaging, clear brand hierarchy, print-ready artwork and launch-ready...

04-08-2026

Luxury Cosmetic Label Design Without Making the Pack Confusing

Luxury Cosmetic Label Design Without Making the Pack Confusing explained for skincare, beauty, haircare and personal care founders that need modern cosmetic packaging, clear...

04-08-2026

Wellness Packaging Design: Calm, Credible and Shelf-Ready Branding

Wellness Packaging Design explained for collagen, supplement and wellness brands that need modern supplement packaging, clear brand hierarchy, print-ready artwork and launch-ready product visuals.

03-08-2026

Supplement Packaging Design: How to Look Trusted Before Launch

Supplement Packaging Design explained for collagen, supplement and wellness brands that need modern supplement packaging, clear brand hierarchy, print-ready artwork and launch-ready product visuals.

03-08-2026

Haircare Packaging Design: Bottles, Ranges, Claims and 3D Mockups

Haircare Packaging Design explained for skincare, beauty, haircare and personal care founders that need modern cosmetic packaging, clear brand hierarchy, print-ready artwork and launch-ready...

02-08-2026

Skincare Packaging Design for Startups: What to Prepare Before Launch

Skincare Packaging Design for Startups explained for skincare, beauty, haircare and personal care founders that need modern cosmetic packaging, clear brand hierarchy, print-ready artwork...