01
A clear first impression
A strong homepage banner, food imagery and a focused introduction give visitors an immediate understanding of the product and a direct route to buy.
Proposal and quotation · YNT-Q-20260909-E17WEB
Doodle Do.
Ready to
shop.
A Shopify website for your chicken tenders. One product to launch, six ways to serve it, and a clear route from first look to first order.
Your restaurant favourite.
Now at home.
One product. Six recipes.Shop the tenders ↗
Website direction only. Final design, brand spelling and imagery will be developed with the approved identity.
- £2,995 fixed fee
- 50% deposit: £1,497.50
- Approximately two weeks
- Six recipes included
01 — Cover letter
For Chris
Eat 1724–30 Orford Road
Walthamstow, London E17 9NJ
Hi Chris,
Following the packaging proposal, this is a separate quotation for the Doodle Do Shopify website at doodledoofoods.co.uk. The launch focuses on your chicken tenders, with a structure that can grow as you introduce more products.
I will design and build the storefront, write and shape the main website copy from the information you provide, and create a clear shopping journey across desktop and mobile. The site will tell the Eat 17 story, explain the product, show where to find it and make it easy to order.
Six recipe pages are included. We can use the six suggested dishes below, agree alternative ideas or work with recipes you supply. I will prepare the recipe copy, design and imagery, then publish each page once you have approved the recipe details.
The fixed fee is £2,995. A 50% deposit of £1,497.50 secures the work, with the remaining £1,497.50 due after approval and before launch. No VAT is charged.
Allow approximately two weeks of production, or ten working days, once the deposit, approved branding, Shopify access and core product information are in place. The schedule includes design, build, recipe content, review, website testing and handover, with timely feedback from you.
SEO and web management packages are available as a separate service, with three-, six- and 12-month options shown below. Both services run for your chosen plan term. The linked SEO and content plan sets out the full details. Your original packaging, logo and 3D quotation remains a separate commission.
The scope, purpose of each part and payment terms are set out below. If you are happy to proceed, reply with the quotation reference and I will prepare the deposit invoice.
Best regards,
Tony Musso
Y Not Tony Design Studio
tony@ynottony.co.uk
+44 7398 693 719
02 — Understanding
One product.
A complete store.
The website needs to make the tenders appealing, answer the practical questions and help people picture them in their own kitchen.
02
A reason to trust
The About Us page brings the Eat 17 origin story forward. Clear product facts, delivery information and genuine customer feedback support buying decisions.
03
More ways to enjoy it
Six useful recipes show how one pouch can become different meals. Each recipe leads naturally back to the tenders and can be shared in email or on social media.
04
Room for the range
Reusable Shopify sections, a product template and a recipe template make future additions straightforward. The launch catalogue contains one product; additional product launches can be scoped later.
03 — Website scope
Everything needed
for launch.
A designed Shopify storefront, built around the approved Doodle Do identity and the way customers will buy the frozen tenders.
| Page / feature | What I will deliver | Why it is included |
|---|---|---|
| Homepage | Hero banner; featured tenders and purchase link; key product benefits; recipe showcase; genuine testimonials when supplied; stockists / where to find us; email signup; contact section; social links; navigation and a complete branded footer. | Introduces the product, supports trust and gives visitors clear next steps. |
| Product page | One chicken tenders product listing with images, price, quantity selection, ingredients, allergens, nutrition, approved cooking and storage information, delivery details and concise FAQs. | Answers the questions people need resolved before ordering. |
| About Us | A multi-section page covering the people, Eat 17 restaurant story and the move into retail, written from your approved facts. | Gives the brand a recognisable origin and personality. |
| Contact Us | A dedicated contact page with an enquiry form, contact details and social links. Stockist enquiries can use the same form. | Makes it easy for customers and potential retailers to get in touch. |
| Recipes | One collection page and one reusable recipe layout populated with six approved recipes, finished imagery, product links and related recipes. Choose the suggested dishes, agree alternative ideas or supply your own recipes. | Shows the product’s versatility and provides useful content people can discover and share. |
| Cart & checkout | Cart styling, standard Shopify checkout branding, payment-provider connection and an end-to-end test order. You complete provider identity and bank verification. | Creates a consistent, checked route from product selection to purchase. |
| Policies & footer | Privacy, terms, delivery / shipping, and returns / refunds pages using your approved wording; policy and contact links in the footer; customer privacy and consent settings. | Puts practical purchase information where visitors expect to find it. |
| Store setup & handover | Domain connection, agreed UK delivery or collection rules, one email signup form, mobile checks and a handover session. | Makes the store ready to operate and easier for you to manage. |
The build uses an established Shopify theme as its foundation, with tailored layouts, styling and sections. Additional catalogue items are outside this launch scope.
04 — Recipes & imagery
Six ways to
Doodle Do.
Recipe ideas, copywriting, page design and imagery are included in the fixed fee. These six dishes are suggestions: you can approve them, swap individual dishes or supply a different set of six recipes.
01
Crispy chicken Caesar wraps
A familiar lunch with crunch, fresh salad and a creamy dressing.
02
Hot honey chicken tacos
A colourful sharing dish with crunchy slaw and a sweet, warming finish.
03
Korean-style chicken rice bowls
A complete dinner built around sticky sauce, rice and crisp vegetables.
04
Chicken tender katsu curry
A comforting curry and rice combination with a crisp chicken topping.
05
Buffalo chicken loaded fries
A generous weekend serving idea for friends or a film night.
06
Crispy chicken burgers
Tenders in a bun with pickles and slaw, showing another way to use the same product.
From recipe idea to finished page
We will agree the final six dishes before the recipe pages are produced. The ideas above are a starting point: keep all six, swap any of them for other dishes or send your own recipes for me to work from. The collection will contain six recipes in total.
I will prepare and refine the recipe copy from the agreed ideas or supplied recipes, then design each page with a finished-dish image, a short introduction, ingredients, instructions, preparation and cooking times, servings, a product purchase link and links to related recipes.
You confirm the ingredient quantities, method, preparation and cooking times, servings and any allergen information before publication. I handle the writing, imagery, design and page setup; you approve the final recipe details and product claims.
05 — SEO packages available
Choose your
SEO package.
Optional SEO and web management packages are available separately from the £2,995 website build. Every plan includes 12 articles per month and ongoing website management for the same selected term.
SEO + WEB MANAGEMENT
3-month plan
£169per month
- 12 well-written articles per month for 3 months
- Keyword research, optimisation & publishing
- Monthly search performance review
- 3 months of website management & ongoing issue fixes
3 monthly payments · £507 total
36 articles in total.
SEO and website management both run for the selected 3-month term.
SEO + WEB MANAGEMENT
6-month plan
£149per month
- 12 well-written articles per month for 6 months
- Keyword research, optimisation & publishing
- Monthly search performance review
- 6 months of website management & ongoing issue fixes
6 monthly payments · £894 total
72 articles in total.
SEO and website management both run for the selected 6-month term.
SEO + WEB MANAGEMENT
12-month plan
£119per month
- 12 well-written articles per month for 12 months
- Keyword research, optimisation & publishing
- Monthly search performance review
- 12 months of website management & ongoing issue fixes
12 monthly payments · £1,428 total
144 articles in total.
SEO and website management both run for the selected 12-month term.
Choose three months at £169 per month, six months at £149 per month or 12 months at £119 per month. No VAT is charged. The separate plan explains keyword research, article publishing, Eat 17 links, reporting and website support.
06 — Process & timing
Approximately
two weeks.
Allow ten working days of production once the deposit and agreed starting materials are received. The timing covers the work required to design, build and check the store.
01
Days 1–2 · Define
Confirm the final brand spelling, website structure, delivery model and product facts. Agree the six recipe directions and the visual approach.
02
Days 3–5 · Design & develop
Create the homepage and product-page direction, shape the website and recipe copy from the agreed ideas or supplied recipes, and begin the serving imagery. First consolidated review at the end of this stage.
03
Days 6–8 · Build & populate
Build the Shopify pages and recipe collection, publish the approved content into the preview, connect the product and set up the agreed store functions.
04
Days 9–10 · Review & launch
Second consolidated review, desktop and mobile checks, form and checkout testing, final corrections, approval and handover. Launch follows receipt of the balance.
The production window starts when the deposit, approved identity, store and domain access, product facts, policy wording and delivery rules are ready. Client feedback is expected within one working day at each review; delays or scope changes move the completion date.
07 — Investment
The website
commission.
A single fixed fee for the Shopify website, launch copy and imagery, including the six recipe pages. Separate from the packaging, logo and master 3D quotation.
Fixed project fee
£2,995
Shopify website design and development, launch copy and imagery, including six approved recipe pages.
One product at launch.
Approximately two weeks.
No VAT charged.
Total website fee£2,995
50% deposit to start£1,497.50
50% after approval, before launch£1,497.50
The complete website, recipe collection, copy and imagery are included in this single fixed fee.
Separate costs and later work
- Shopify subscription, domain renewal, any chosen paid theme, third-party app subscriptions and payment transaction fees are paid by you directly. Paid additions are agreed before purchase.
- Legal drafting and regulatory sign-off are not included.
- The fee includes standard Shopify delivery / collection configuration using rules and prices you approve. Specialist frozen-courier integrations, custom postcode tools or delivery-slot systems are scoped separately if needed.
- Additional products, new features, ongoing content publishing, maintenance and marketing after the agreed support period are separate work.
08 — Terms & next step
How we
start.
A defined scope, two review rounds and a straightforward handover.
01
Payment
£1,497.50 is due before work begins. The remaining £1,497.50 is due after approval and before launch. The total is £2,995; Y Not Tony Design Studio is not VAT registered and no VAT is charged.
02
Revisions
Two consolidated revision rounds across the agreed website design, copy, imagery and recipes are included. A round is one collected set of comments. New pages, changed requirements or additional rounds are quoted before work proceeds.
03
Product information
You supply and approve the final product facts, allergens, nutrition, storage and cooking guidance, plus policy wording, delivery terms, authorised marks and genuine testimonials. I prepare the recipe and website copy; you confirm the recipe quantities, method, timings and servings before publication.
04
Ownership & handover
The store is built in your Shopify account. On full payment, I hand over the theme customisations, editable store content and created launch assets. Rights in original commissioned work transfer to you where owned by the studio; Shopify and third-party theme, font, app and asset licence terms continue to apply.
05
Launch support
A handover session and 30 calendar days of fixes for faults in the delivered work are included from launch. Further design changes, new content and ongoing store management are separate services.
06
Timing & validity
Approximately ten working days from receipt of the deposit and the required starting materials, subject to timely feedback. This quotation is valid until 9 October 2026. Ongoing SEO is a separate optional commission.
To commission
Ready to build the Doodle Do store.
Reply quoting YNT-Q-20260909-E17WEB, with your invoicing company name and address, and I will prepare the £1,497.50 deposit invoice. We will then confirm the production dates and starting materials.