SEO + web management · YNT-Q-20260909-E17SEO
Twelve well-written articles every month, researched around recipes, products and the questions your customers ask. SEO, website management and ongoing issue fixes all run for your chosen three-, six- or 12-month term.
01 — Cover letter
Hi Chris,
The Shopify website provides the foundations: a product page, the brand story and six approved recipe pages. This separate SEO and web management service will build on that starting point and keep the website looked after.
I will research how potential customers search for meals, serving ideas and chicken products, then develop a focused editorial plan around topics the brand can answer well. The aim is to attract relevant visitors and give them useful reasons to explore Doodle Do.
I will connect Google Search Console, or set it up for you if needed, using the required Google account and website access. If you need a Google account, I can help create one for the business. Once content is published and search data starts to build, I will use impressions, search queries and clicks to refine the plan around what people are finding.
Every plan includes 12 well-written articles per month, with keyword research, on-page optimisation, publication and a monthly performance review. Content will cover relevant recipes, serving ideas, product questions and the Eat 17 story, supported by approved facts and recipe information.
Choose three months at £169 per month, six months at £149 per month or 12 months at £119 per month. The monthly article volume is the same across all three plans; a longer plan term brings a lower monthly price.
SEO and website management run for the same selected term. The three-month plan includes three months of both services; the six-month plan includes six months; and the 12-month plan includes 12 months. During that term, I will manage the existing Shopify website and resolve issues with its pages and store functions.
We can also connect relevant pages on Eat 17 and Doodle Do, helping readers discover the relationship between the restaurant, the product and the recipes. Links on Eat 17 will be arranged with the appropriate access and approval.
This quotation, YNT-Q-20260909-E17SEO, is separate from the £2,995 website build. Select the plan that suits you and we will confirm the start date and first editorial calendar. No VAT is charged.
Best regards,
Tony Musso
Y Not Tony Design Studio
tony@ynottony.co.uk
+44 7398 693 719
02 — Plans & pricing
Every option combines SEO, 12 articles per month and website management. Choose a three-, six- or 12-month term for the complete service.
SEO + WEB MANAGEMENT
£169per month
3 monthly payments · £507 total
36 articles in total.
SEO and website management both run for the selected 3-month term.
SEO + WEB MANAGEMENT
£149per month
6 monthly payments · £894 total
72 articles in total.
SEO and website management both run for the selected 6-month term.
SEO + WEB MANAGEMENT
£119per month
12 monthly payments · £1,428 total
144 articles in total.
SEO and website management both run for the selected 12-month term.
Fees are paid monthly for the selected plan term. Total plan values are £507, £894 and £1,428 respectively. No VAT is charged. SEO, article publishing, reporting and website management all start on the agreed service start date and finish at the end of the selected term. Any continuation is agreed separately.
03 — Editorial approach
The plan connects search demand with dishes, questions and stories that make sense for Doodle Do.
01
Review relevant UK searches, the pages already ranking and the intent behind each topic. Map one main purpose to each article and avoid competing unnecessarily with the product page or the six launch recipes.
02
Use approved product information, agreed recipes and the experience and facts supplied by the Eat 17 team. Create original, clear articles with useful details rather than stretching content to meet a word count.
03
Link naturally to the appropriate recipe and tenders page. Give readers a useful next step, with a relevant product block or serving suggestion where it fits the article.
04
Use Search Console impressions, search queries, clicks and click-through rates to see which published pages are gaining visibility and attracting visitors. Improve titles, content and internal links, and choose future topics using that evidence.
I will connect your existing Google Search Console account or set up Search Console for the website if you do not already use it. If needed, I can help create a Google account for the business. You retain ownership of the account and website property, with access granted to me to manage the service.
I will need the appropriate Google account permissions and Shopify or domain access to verify the website. Connection and verification are an early setup step once that access is available. Basic analytics can also be connected with the required account access and consent settings.
We will begin with keyword research and the first articles, then use the search data as it builds. Impressions show how often your pages appear in results; queries reveal the searches bringing up your pages; and clicks show which results lead people to the website. I will use these signals to improve existing content and shape the next monthly topic plan. A new site may need time to gather enough data for useful comparisons.
Identify useful places on the Eat 17 website to introduce Doodle Do and link to the shop, brand story or a relevant recipe. Doodle Do can link back to the Eat 17 story and restaurant information where that helps the reader.
These will be relevant editorial links with clear, descriptive text, supporting discovery and helping search engines understand the relationship between the two brands. Changes to Eat 17 depend on the appropriate website access and approval. Links will be chosen for their usefulness and context; they do not carry a fixed ranking promise.
04 — Starting topic directions
These are initial editorial directions. Search demand, competition and customer intent will guide the monthly selection of 12 article topics.
| Content area | Example direction | Purpose |
|---|---|---|
| Serving ideas | What to serve with crispy chicken tenders: sides, sauces and complete meals. | Connect a useful planning guide to the six launch recipes. |
| Sauces & flavour | Sauce and dip pairings for crispy chicken, with practical preparation suggestions. | Help readers vary how they serve the product. |
| Family meals | Planning easy family dinners around a freezer staple. | Reach people considering convenient meal options. |
| Entertaining | How to build a chicken tender sharing platter for friends. | Support an occasion-based search with a clear serving idea. |
| Product questions | How to prepare and serve Doodle Do tenders, based on your approved product instructions. | Answer specific questions and support confident use of the product. |
| The Eat 17 story | How a Walthamstow restaurant favourite became a product for home kitchens. | Build brand recognition using approved, specific first-hand material. |
The monthly articles complement the six launch recipe pages. Where an article includes a recipe, we can develop copy around an agreed idea or work from a recipe you supply. You approve quantities, method, timings, servings and allergen information before publication. I handle the research, writing and page presentation.
05 — Monthly SEO service
Twelve well-written articles each month throughout your selected plan term, with research, optimisation, publication and review included.
01
A rolling keyword and topic plan, a focused brief for each of the 12 monthly articles and original copy drafted in the Doodle Do voice. One consolidated client review per article is included.
02
Clear headings, search titles and descriptions, relevant internal links, image alt text where images are used, branded formatting and publication within the Shopify blog. Use approved brand and product assets; identify any additional imagery needs during planning.
03
A concise monthly review of search visibility, clicks, leading pages and available product engagement data, with practical next actions.
04
Use performance and customer questions to choose follow-up articles, refresh useful existing pages and prepare relevant content when new products are introduced.
06 — Website management included
Ongoing website management and issue fixes are included throughout your chosen three-, six- or 12-month plan, starting on the agreed service start date.
01
I will manage the existing Shopify website, carry out regular checks and investigate issues you report. The aim is to keep the live pages and store functions working properly as the business gets under way.
02
Resolve faults affecting the existing layouts, links, forms, product pages and shopping journey, and check the affected areas after changes. Where an issue sits with Shopify or an app provider, I will investigate and coordinate the support needed.
03
The three-month plan includes three months of website management, the six-month plan includes six months, and the 12-month plan includes 12 months. Website management, issue fixes, article publishing and SEO reporting all finish at the end of the chosen term unless a continuation is agreed.
04
Management covers the existing website and its issue fixes. Major redesigns, new features and additional product launches can be quoted separately. Shopify subscriptions, domain renewals and third-party app charges remain payable by you directly.
07 — Delivery roadmap
SEO, article publishing, reporting and website management run together for your selected three-, six- or 12-month term.
01
Connect and verify Search Console once access is available, research and prioritise topics, agree the editorial calendar and publish the first 12 approved articles. Begin website management and identify suitable Eat 17 links.
02
Publish 12 articles each month, improve links between recipes, articles and product pages, and review available impressions, queries and clicks. Refine the next topics as useful data emerges. All plans include 36 articles across these first three months.
03
The six-month plan continues with 12 articles per month, SEO and website management through month 6. The 12-month plan continues with all services through month 12. The three-month plan finishes at the end of month 3. Any extension is agreed separately.
Search growth is gradual and competitive. Rankings, rich search appearances, traffic and sales are not guaranteed. Reporting will distinguish available evidence from assumptions.
08 — Scope & next step
The £2,995 website quotation covers the Shopify build, launch copy, imagery and six recipe pages. This separate service adds SEO, monthly editorial work and website management for your chosen plan term.
Reply quoting YNT-Q-20260909-E17SEO with your preferred plan: three months at £169 per month, six months at £149 per month or 12 months at £119 per month. Every plan includes 12 articles per month, SEO reporting and website management for that same term. We will confirm the service start date, Search Console and website access, first editorial calendar and monthly invoicing arrangements before work begins.
Timely approval of the topic plan and drafts, along with accurate product and recipe information, will help keep the monthly publishing schedule on track. Eat 17 website changes require the relevant access and approval.
Advertising spend, paid media management and paid third-party tools are separate. Any additional commissioned imagery, new features or major design work will be agreed and priced before proceeding. No VAT is charged on the plan fees.
The approach follows Google’s guidance on useful, original content and relevant, descriptive links. Recipe pages will use appropriate recipe search markup where eligible.