The product
A 20cl honey whisky liqueur for Whatley Manor. Beeble bottles; the hotel brand leads the pack.
Proposal and quotation · YNT-Q-20260901-FD6E7E
Front and back labels for Whatley Manor
A 20cl hotel-exclusive honey whisky liqueur. Designed to the Whatley Manor identity, and to the labelling rules that apply once Scotch whisky is blended with honey.
Prepared for Flavio, BeebleWhatley Manor Hotel & Spa2 September 2026
20cl · 30% vol · Honey whisky liqueur
- 20cl bottle
- Front + back labels
- 30% vol · liqueur
- 1, 2 or 3 concepts
01 - Cover letter
For Flavio
Hi Flavio,
Thank you for sending the Whatley Manor brand guidelines, logos and 20cl layout, and for the clear notes on HMRC and Scotch whisky labelling.
I have reviewed the files against the hotel identity and the constraints of a honey whisky liqueur. Because honey is added, the finished drink cannot be called whisky on its own. The sales name must include “liqueur”, with Scotch whisky treated as an ingredient. That decision, plus 30% vol at the 3mm minimum, 20cl, UK origin, the Whatley Manor address with postcode, an 18+ warning and a barcode, is built into the label plan from the start, not added at artwork stage. Send the barcode number when you have it; I will generate the mark.
The proposal covers front and back labels for the 20cl bottle. I have set it against my standard packaging tiers:
1 concept - Essential - £999 (3-5 working days) 2 concepts - Premium - £1,849 (3-5 working days) - recommended 3 concepts - Elite - £2,499 (5-7 working days)
Two concepts is the recommendation for this job: enough to compare a hotel-led face with a second direction before you lock the pack. Each option includes print-ready files and a source file. Optional 3D bottle renders are £495. Timing starts from kick-off (deposit, locked legal copy, confirmed 20cl layout).
I am happy to walk through the routes on a call if useful.
Best regards, Tony Musso Y Not Tony Design Studio tony@ynottony.co.uk +44 7398 693 719
02 - Understanding
A manor bottle, not a whisky bottle
The guest should read Whatley Manor first, honey second, whisky third, and still find every line HMRC and food information law expect, at the right size.
The constraint
A 3-year-old Scotch is the spirit base. Honey takes it out of the whisky category. The word “liqueur” is mandatory.
The identity
August 2026 Whatley Manor guidelines: terracotta, hydrangea, serif script, tracked MANOR. The label should feel like the hotel, not a generic whisky brand.
The format
Front and back on the supplied 20cl layout. Send the barcode number and I generate the mark on the reverse. Stock, foil and finish to be confirmed with the converter.
03 - Label architecture
Front for recognition. Back for the law.
The 20cl layout you supplied is the working dieline. Hierarchy is planned around bottle curve, application direction and the smallest mandatory type, so the design does not collapse when legal copy is locked.
Front label
Whatley Manor Honey Whisky Liqueur
Recommended sales name. It carries the hotel, the flavour, the spirit, and the word the category requires. A supporting line, “Liqueur made with Scotch Whisky & Honey”, can sit quieter if Beeble want the ingredient story more explicit.
Sales name must include “liqueur”
Honey is added, so the finished drink is not whisky. Recommended line: Whatley Manor Honey Whisky Liqueur. Supporting line if needed: Liqueur made with Scotch Whisky & Honey.
Never “Whisky” or “Scotch Whisky” alone
Scotch whisky is an ingredient. The front face will not present this as a whisky, even though a 3-year-old Scotch is used.
30% vol - minimum 3mm
Alcohol content at the required cap-height for 200ml+ bottles. Set as 30% vol (or the confirmed strength).
Net quantity
20cl or 200ml, clearly associated with the bottle contents.
Back label
Origin, address, warning, barcode
The reverse is a reading order, not a dump. Origin and the manor address sit with the age warning. Send the barcode number and I generate the mark, with a true quiet zone; lot/batch and any recycle mark have a reserved strip.
Country of origin
Product of the UK / Made in the UK.
UK address with postcode
Whatley Manor, Easton Grey, Malmesbury, Wiltshire, SN16 0RB. Confirm whether Beeble, as bottler / food business operator, also needs to appear.
Age restriction
Legal drinking age warning (+18). Pregnancy advice pictogram optional and recommended.
Barcode
Send the barcode number (GTIN / EAN). I generate the barcode, set contrast and the quiet zone, and place it on the reverse.
Address to typeset: Whatley Manor, Easton Grey, Malmesbury, Wiltshire, SN16 0RB. 20cl at 30% vol is typically outside UK Duty Stamps (35cl and above). A clean neck remains if the filler still wants a mark.
04 - Compliance map
HMRC designed in, not bolted on
I typeset and place every mandatory line you have listed. I do not give legal advice. Beeble and Whatley Manor confirm the final wording, and remain responsible for HMRC, food information and printer approval.
RequirementOn packStatus
Sales denomination includes “liqueur”
Front (and back as needed)
Designed in
Not labelled as whisky / Scotch whisky alone
All faces
Designed in
Alcoholic strength, e.g. 30% vol, 3mm minimum
Front
Designed in
Net quantity 20cl or 200ml
Front
Designed in
Country of origin (Product of the UK)
Back
Designed in
UK address with postcode (Whatley Manor, SN16 0RB)
Back
Designed in
+18 drinking age warning
Back
Designed in
Pregnancy advice pictogram
Back
Recommended
Barcode with quiet zone
Back
Generated from the number you supply
Food business operator / bottler name
Back
Beeble to confirm
Lot / batch coding area
Back or neck
Space reserved
Final legal copy and HMRC sign-off
All faces
Beeble / Whatley Manor
05 - Creative routes
How the work can go
You already have the marks. Depending on the package, I develop one, two or all three of these as complete front-and-back systems, not moodboards.
Primary logo
Starting pointManor Seal
The hydrangea-and-wordmark lockup is the front-face hero. Quiet luxury, close to the hotel’s own stationery. “Honey Whisky Liqueur” sits in tracked caps beneath; 30% vol and 20cl are present, not shouted. The reverse carries origin, the manor address, age warning and barcode.
W monogram
Monogram Crest
The W and hydrangea become a bottle seal, more collectible, more “spirit house”, still unmistakably Whatley. Stronger as a minibar or gift-shop thumbnail. Legal lines stay disciplined so the monogram does not crowd the sales name.
Wordmark
Logotype Line
The Whatley script with generous space. The most typographic of the three, and the closest to the hotel logotype as a standalone mark. Honey-copper on cream, or terracotta on a deep ground, depending on the glass and label stock.
06 - Process
One designer, start to finish
You work directly with me from the first dieline question to the printer’s preflight. Timing is 3-5 working days for one or two concepts, and 5-7 working days for three, from deposit, confirmed 20cl layout and locked legal copy.
- 01
Kick-off
Define
Lock the 20cl dieline, print method, stock direction and the approved legal copy list. Map the Whatley Manor brand marks to the label face so the hotel identity leads, and whisky is treated as an ingredient.
- 02
Concepts
Direct
One, two or three complete front-and-back routes, depending on the package. Each holds the sales name, 30% vol, 20cl, and a barcode, so you are choosing a design, not a layout that still needs to absorb the law later.
- 03
Refinement
Resolve
The chosen route is taken to a finished pair of labels. Type sizes are set to the 3mm ABV minimum, address and origin sit on the reverse, and the included revision rounds absorb hotel and bottler comments.
- 04
Handoff
Deliver
Print-ready files on the approved cutter, production notes, and presentation visuals. I stay available for supplier preflight questions so the approved design does not unravel at the converter.
07 - Investment
1, 2 or 3 concepts
Front and back labels for one 20cl SKU. Choose how many directions you want to see. Quote YNT-Q-20260901-FD6E7E, valid until 2 October 2026.
Essential
1 concept
£999
One front-and-back direction, taken through to print-ready files.
- 1 design concept
- 2 revision rounds on the chosen route
- Print-ready files and source file
3-5 working days
Premium
Recommended2 concepts
£1,849
Two complete directions to compare before locking the pack.
- 2 design concepts
- 2 revision rounds on the chosen route
- Print-ready files and source file
3-5 working days
Elite
3 concepts
£2,499
Three directions and extra refinement, with two more working days for the additional route.
- 3 design concepts
- 3 revision rounds on the chosen route
- Print-ready files and source file
5-7 working days
On every package
- Brand immersion against the August 2026 Whatley Manor guidelines and supplied logos
- Artwork built on the supplied 20cl layout / dieline
- Front and back labels for one 20cl SKU
- Legal information hierarchy: sales name, ABV, volume, origin, address, age warning
- Barcode generated from the GTIN / EAN number you supply
- Development of one chosen route through to finished labels
- Print-ready artwork (PDF/X) with bleed, cutter, colour and finish notes
- Flat presentation visuals of front and back on the bottle
- Printer / converter queries through preflight, within the agreed scope
50% on commissioning, 50% on delivery of print-ready files.
Optional extras
Photorealistic 3D bottle renders
Three views on the 20cl bottle, for approval, sales and hotel presentation.
from£495
Neck or collar label
A third applied piece, designed as part of the same system.
from£280
Additional bottle size or SKU
Once the 20cl master is approved.
from£450
Extra revision round
Beyond the revision rounds included in the chosen package.
from£220
Not included
- Legal advice, HMRC verification or copywriting of statutory text. Final wording is confirmed by Beeble / Whatley Manor
- Printing, materials, foils, adhesives or application trials
- Photography, website, gift carton or neck label unless commissioned as extras
08 - Terms & next step
How we start
- 01
Commissioning
Work begins on receipt of the 50% deposit, the confirmed 20cl layout, and a locked list of legal copy. Send the barcode number when you have it - I generate the mark.
- 02
Revisions
Revision rounds follow the chosen package: two on Essential and Premium, three on Elite. A round is a consolidated set of comments. Further rounds are extras.
- 03
Copy and compliance
Beeble / Whatley Manor supply and approve all statutory text. Design arranges that content. It does not constitute legal advice.
- 04
Files
Print-ready PDF/X with bleed, cutter, colour intent and finish notes. Native files can be released after final payment.
- 05
Usage
On final payment, a licence to use the approved artwork for this 20cl product. The Whatley Manor identity remains their brand.
- 06
Validity
This quotation is valid for 30 days. Printing, materials, foils and application remain with your appointed supplier.
To commission
Reply with the package - 1, 2 or 3 concepts - and I will send the invoice for the opening 50%.
If the hotel team want a short call before you commission, I am happy to do that.